Know which banner wins before you spend
Upload two creative variations, add your campaign context, and get an AI evaluation scored against the real best practices of Meta, Google, LinkedIn, TikTok and Reddit.
From upload to decision in five steps
No setup, no tracking pixels, no waiting for a test to reach significance.
Upload your AB pair
Drop in banner A and banner B. Add campaign name, objective and the audience you are targeting.
Choose platforms
Select Meta, Google, LinkedIn, TikTok, Reddit — or all. Each platform scores the pair by its own rulebook.
Run the analysis
The engine checks every creative against paid-media best practices and platform-specific theme tests.
Get the winner
See a weighted winner per platform, predicted CTR range, broken rules and the exact fix for each.
Export the report
Download a clean PDF with both creatives, scores, platform summaries and the final launch checklist.
Every platform grades your creative differently
Each selected platform re-weights the eight criteria against its own rulebook, then returns its own winner, CTR range and light-vs-dark theme test.
Meta Ads
Thumb-stopping creative that reads in under a second inside a fast social feed.
- Keep text light on the image — heavy text overlays suppress delivery and reach.
- Design for 1:1 and 4:5 first; keep logo and CTA away from the top and bottom 14% safe zones.
Google Ads
Responsive display placements where the creative is cropped and rescaled aggressively.
- Keep the headline under 30 characters so it survives small display placements.
- Keep the CTA button as a solid shape with real padding — outlines disappear at 300x250.
Professional context where credibility and a specific value proposition drive clicks.
- Lead with a concrete business outcome or proof point rather than a lifestyle image.
- Keep brand presence explicit — recognition drives trust in B2B feeds.
Community-sensitive feed where ads that feel 'loud' are punished by sentiment.
- Stay minimalist and text-forward; over-produced creative reads as intrusive.
- Match the subreddit's tone — respect the community context over brand polish.
TikTok
Native, motion-led 9:16 creative that never looks like a polished banner ad.
- Design full-bleed 9:16 and keep all key elements inside the centre safe area.
- Keep on-screen copy to a few large words; UI chrome covers the edges.
X (Twitter)
Fast, text-led timeline where the creative must carry the claim on its own.
- Design 16:9 and 1:1 first — the timeline crops tall creative hard on both web and app.
- Put the full claim inside the image; most users never expand the post copy.
Scored on the eight things that move CTR
Every criterion maps to the Paid Media Creative Design Guide, so each score comes back with the rule that was broken and the exact fix to apply.
Run a comparisonBuilt for paid media workflows
Eight scoring dimensions
Visual hierarchy, readability, CTA visibility, brand presence, clarity, emotion, mobile safety and density.
Performance prediction
Predicted CTR, engagement level and a confidence score for every head-to-head test.
Answers in seconds
Drop in two banners, add campaign context and get a winner with improvement notes.
Private by default
Creatives and reports are scoped to your account and never shared across workspaces.
Stop guessing which creative to launch
Test the pair in seconds, export the PDF, and give your team a decision they can defend.
Start free